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Me and Dominic Jones

I was lucky enough to be the first journalist on a high circulation magazine to cover the talent that is Dominic Jones. I'll never forget meeting him at Dover Street Market on the night Stephen Jones launched his perfume in collaboration with Comme des Gardons. Dominic told me his plan for a jewellery collection that "has the look of fine jewellery, but is in fact gold-plated to a deeper degree than usual gold plating, thus giving it a more luxurious look."

He said he wanted his peers to be able to afford high-end jewellery. It was a blindingly good idea from the start and with Dominic's charm, talent for sculpture, eye for what cool kids want from their jewellery, and backing from his close friend Alice Dellal he was always going to do alright. And he has. We are now two years down the line, and selling through Net-a-Porter means he can relax on  the cash-flow front and get on with working.

Dominic's incredibly strong SS11 collection

"My last two collections were quite literal. The first was inspired by fangs, then the second was based on skulls and beetles. This time I developed the collection from two sculptures I created in miniature. I played with their proportions to recreate different parts of them as jewellery. At the NEWGEN area at LFW I will be displaying two meter high versions of the sculptures made from jesmonite and polystyrene."

"My reference points were the sculpture of Barbara Hepworth, Art Deco and the rest came from me. I love working and through the process the shapes came out. Making is what I love doing most.  I used Swarovskis even though they don't officially sponsor me. Though there is talk of me working on the Atelier range, which would be very exciting as working with crystals is second nature. This is my most instinctive collection, and I am so proud of it."